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Csr initiative from Relevance Lab

There are occasions when one feels fulfilled and has a sense of accomplishment. Recently, I had such an experience and hence thought of penning down my thoughts here.

Access to clean water and sanitation is one of the biggest problems faced in India. One can either complain about it or take some decisive action. So, as a part of our Corporate Social Responsibility (CSR) initiative, my organization (Relevance Lab) decided to contribute towards hygiene and education as key themes.

We partnered with Child Help Foundation (CHF), an NGO that has a pan-India presence and works in the best interests of children in areas such as education, health, food, and shelter.

With our contribution, CHF took up a sanitation project and built two washrooms at the Government Lower Primary School in Guttahalli, in Karnataka’s Kolar district. We also contributed towards commissioning a rooftop water tank to ensure uninterrupted water supply and installed a UV-based water filter.

We enjoyed the drive to scenic Guttahalli, which is about 50 km from hustle and bustle of Bangalore. The place is known for its ‘silk and milk’ heritage. We were overwhelmed by the hospitality of the teaching staff and student community.

Officially, the project was inaugurated by the schoolchildren with the assurance that they would follow the recommended hygienic practices. They were so excited and enthusiastic that all of us felt very motivated. We distributed sweets and shared some toys with them.

The entire experience was both touching and motivational. The sparkle in the children’s eyes gave us a sense of accomplishment. It’s going to motivate me for the rest of my life – to do something good for a social cause!

That day, I also understood that as balanced, engaged, sustainable, and matured entities, organizations need to show their commitment towards important economic and social causes and contribute to the best of their ability. After all, businesses cannot be successful when the society around them fails!

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Neeraj Deuskar is the Director and Global Head of Marketing for the Relevance Lab.

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