Overview
A pioneering company that merges insurance and technology to streamline the car buying and ownership experience
INDUSTRY
Insurance, Technology
SERVICES/PLATFORMS
CX Transformation - UX Design
Our client is a leading embedded insurance marketplace, partnering with automotive dealerships to deliver tailored insurance solutions. Their mission is to streamline the insurance process, providing a seamless and user-friendly experience for dealerships and customers alike.
Friction Points
- Inconsistent Design Patterns: HubSpot modules needed to maintain design consistency while allowing flexibility for users to create pages without development skills.
- Complex Website Integration: The new website had to integrate seamlessly with existing systems and databases to ensure data accuracy and a smooth user experience.
- Device Compatibility: Ensuring a mobile-friendly and consistent experience across devices, including smartphones and tablets, was crucial for meeting user expectations.
Solution
- Custom HUBL Modules in HubSpot: Developed dynamic HUBL modules to simplify website maintenance while ensuring consistent design patterns and flexibility for non-developers.
- Seamless Integration: Integrated the new website with the client’s existing systems and databases, preventing data inconsistencies and ensuring a smooth user experience.
- Mobile-Optimized Design: Created a fully mobile-friendly website that delivered a seamless experience across all devices, improving accessibility and engagement.
Impact
- Enhanced User Experience: Delivered a consistent and appealing design with intuitive navigation, boosting user satisfaction and loyalty.
- Increased Scalability: Simplified content updates and maintenance, empowering non-developers to manage pages effectively.
- Improved Accessibility: Provide a seamless experience across all devices, enhancinguser engagement and brand credibility.