Optimized Online Performance for a Leading Children's Book Publisher​

Our client, the world’s largest publisher of children’s books, provides educational materials and engaging content to young learners globally. They faced a critical challenge in maintaining site performance, impacting customer satisfaction and revenue.

Friction Points

  • Slow Site Performance: Order submissions took over a minute, frustrating users and reducing traffic.
  • Frequent Error Pages: Customers encountered errors during transactions, leading to complaints and lost trust.
  • High Resource Utilization: Improper load balancing caused high CPU and memory usage, further degrading performance.

Solution

  • Workload Modeling: Analyzed real web server data to model critical user flows and determine optimal loads for testing.
  • Performance Testing with JMeter: Simulated real-world scenarios with scripts and conducted baseline, load, stress, scalability, and endurance tests.
  • Profiling & Analysis: Identified key bottlenecks, including garbage collection issues, network band width constraints, and inefficient load balancing.
  • Performance Optimization: Adjusted heap memory configurations resolved network throttling, and improved load distribution to optimize performance.

Impact

  • Reduced Order Submission Time: Cut response time from over a minute to just 5 seconds.
  • Faster Web Page Loading: Achieved an 80% reduction in average response times.
  • Error-Free Experience: Eliminated error pages, enhancing customer satisfaction and trust.

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